While the US economy shrivels like a kid whose spent too much time in the pool, investors are looking to the rest of the world for a bailout. The strategy is working.
The rest of the world's growing middle class, from Brazil to Bulgaria, has the same tastes for Big Macs and five dollar foot longs as their American brethren, and they're experiencing the same results: obesity.
Enter Curves, the weight-loss focused gym who is following fast food's expansion outside America to brand the newly-minted obese with their own feminine workout regiment. The gym has reported a double digit expansion in the past year alongside Subway, according to the Wall Street Journal. Figure-conscious Vietnamese, South Africans, and Namibians can now hit the treadmills after working the fields or assembly lines for twelve hours.
Whether the gym's expansion is deliberately linked to the expansion of fast food industries is hard to judge but the follow-the-fat tactic seems to be working. Curves now has 10,000 gyms and is looking to expand further into China and the Middle East.
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