Tuesday, January 19, 2010

What brands does Kraft own? More than you'd think

In an age when mergers and acquisitions happen right in front of Justice's blindfolded face, company brand names are becoming increasingly meaningless.

Northwest Airlines is no longer Northwest Airlines. Instead its Delta, though you wouldn't know that by looking at its website.

General Electric owns NBC and Telemundo. They also make tanks.

And in one of the most recent deals underway, an even larger portion of what you eat will now be controlled by one woman: Irene Rosenfeld. She runs Kraft Foods, who recently bid to takeover Cadbury. If the deal goes through, Irene will control the following brands:

  • Oscar Mayer
  • Philadelphia Cheese
  • Oreo
  • Maxwell House
  • Nabisco
  • A1 Steak Sauce
  • Capri-Sun
  • Ritz
  • Chips Ahoy
  • California Pizza Kitchen
  • Crystal Light
  • Cracker Barrel
  • Honey Maid
  • Jell-O
  • Kool-Aid
  • Cool Whip
  • Miracle Whip
  • Newtons
  • Nutter Butter
  • Nilla
  • Planters Peanuts
  • Premium Saltine Crackers
  • South Beach Living
  • Stove Top
  • Tang
  • Toblerone
  • Tombstone Pizza
  • Triscuit
  • Velveeta
  • Wheat Thins
Actually, Irene already controls all those brands. This is the quick list of the Cadbury brands she'd be taking over:
  • Dentyne gum
  • Halls Medicine
  • Cadbury
  • Bubaloo
  • Stimorol
  • Trident gum
  • Sour Patch Kids
  • Stride gum
  • Swedish Fish
  • Bubblicious
  • Certs Mints
  • Clorets gum
  • Mentos
All told, you'd be hard pressed to eat a chip or chew a piece of gum that Kraft food doesn't make. How the two businesses are related, I'm not sure, but then again, I'm not sure what NBC has to do with manufacturing military equipment either.

Thankfully, there is still one company out there that isn't afraid to admit it makes nearly anything: Yamaha. It's a mystery why Yamaha makes everything from motorcycles and pianos, but at least its honest about it.




1 comment:

  1. It gets better if you go back a few years. Until 2007 Kraft was owned by Altria Group Inc, the newly named parent company of Phillip Morris USA. For added fun here is a comment on Altria's wikipedia page (always reliable).
    "According to the Center for Public Integrity, Altria spent around $101 million on lobbying the United States government between 1998 and 2004, making it the second most active organization in the nation." -Lantzy

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